Stand out. Stand in between.

The in-between years only last so long. Make them count.

Meet SoeRuli
Elevated essentials that meet tweens right where they are.

Where style is in the details.

Behind the Brand
Because she’s got strong opinions.

Seven key pieces, endless possibilites.

Shop the Drop

Elevated essentials for girls in the in between.

SoeRuli was made to celebrate the magic (and yes, sometimes mischief) of the in-between years. Where moms and daughters can agree on great style.

With cool styles her friends will envy and small batch, quality construction her mom can get behind. So she can stand still and stand strong exactly where she is right now. 


Read Our Story
  • Small Batches

    A smart edit of exactly what she needs.

  • Dress Code Approved

    For wherever she’s going.

  • Style That's Just Right

    Not too old, not too young.

Must-haves of the moment:
ALEXIS Dress
ALEXIS Dress
$350.00
$350.00
MADDY Hoodie
MADDY Hoodie
$150.00
$150.00
ROSÉ Sweatshirt Dress
ROSÉ Sweatshirt Dress
$160.00
$160.00
JANE Tee
JANE Tee
$100.00
$100.00